Jennifer Arsenault
JULY 10, 2023
Taking Hair Color to Radiant Heights With WELLA Color Charm
Backed with over 140 years of wisdom and hairstyling experience, Wella has emerged as an innovative global leader in the beauty industry. The brand's rich history can be traced back to 1880 in Germany, sparked by its founder Franz Ströher.
Passionate about hairstyling and hair care, Ströher set off to Paris in 1872 to explore the latest fashion trends. It was here that his love for hair styling truly blossomed, and he launched Wella in 1880. It originally made tulles (bases for hair wigs). The brand grew rapidly and gained tremendous success worldwide with its award-winning product line of hair care products, colorants, and state-of-the-art styling tools.
"The brand grew rapidly and gained tremendous success worldwide with its award-winning product line of hair care products, colorants, and state-of-the-art styling tools. "
Revolutionizing Hair ColorSafety With Unmatched Innovation
In 2014, Wella created waves in the industry with the invention of ME+, a key substitute for p-phenylenediamine (PPD). PPD, a commonly used compound in hair color, is known to cause allergic reactions. ME+, in contrast, has been shown to reduce allergy risks and is an approved ingredient by the European Centre for Allergy Research Foundation.
Wella continues to soar to new heights with an impressive collection of prestigious awards. Recognized as a leader in the industry, Wella has been honored with accolades such as the behindthechair.com 2016 Stylist Choice Awards.
It has also secured notable titles like Favorite Overall Professional Products Company, Favorite Lightener for Foil Highlights, and Favorite Lightener for Balayage and Hand-Painted Highlights, to name a few.
Unleash Your True Color Potential with Wella's Signature ColorCharm
Wella's Color Charm is one of the brand’s most popular lines and the go-to choice for those seeking vibrant and long-lasting hair color transformations. It offers various hair coloring and lightening products, and its hair dyes and other colored hair care products are known for their exceptional, long-lasting results.
Wella’s Color Charm Permanent Liquid Color product line is known for its powerful saturation and fusion powers, with 62 inter-mixable shades that let you push the limits of your creativity with hair color. The collection includes permanent shades in liquid and gel formulations and is an excellent solution for covering grays.
PAINTS™ semi-permanent creative color line includes 23 inter-mixable shades free of ammonia and parabens. Color Charm Lightener is a much sought-after solution for multipurpose hair lighting.
The innovative formulas deliver rich, even results while providing exceptional gray coverage.
The following are what sets Wella's Color Charm line apart:
- Extensive Color Range
Wella Color Charm offers a wide array of shades and endless possibilities for creative hair color transformations. Whether you're aiming for a subtle, natural look or a vibrant and bold statement, Color Charm has the perfect shade to suit your style.
- Long-Lasting Results
The formulas are specially designed to deliver long-lasting results. With proper care, the color remains vibrant and true, and you can enjoy your stunning new look for an extended period.
- Exceptional Gray Coverage
The formulas ensure even and consistent coverage, resulting in a seamless blend with your natural hair color. This makes it an ideal choice for those looking to conceal their grays.
- Professional-Quality Results
With its advanced formulations and precise color development, you can achieve professional-looking hair color from the comfort of your home.
- Conditioning and Nourishing Formulas
Last but not least, Color Charm formulas offer more than just beautiful hair color. They also incorporate conditioning and nourishing ingredients to keep your hair healthy, hydrated, and soft, promoting overall hair health and shine.
Let’s look at some of the brand’s most iconic hair care products.
WELLA Color Charm Permanent Gel Color Cyclamen
Make heads turn with the stunning Wella ColorCharm Permanent Gel Color Cyclamen. Experience a vibrant shade brought to life by Wella's proprietary Liquifuse Technology.
It also allows for optimal coverage of grays, and you’ll notice up to 60% more conditioned softness and 43% enhanced shine.
WELLA Color Charm Permanent Gel Color Nordic Blonde
Image Credit: @cameronkepford
Treat your hair to Nordic blonde goodness with platinum-shaded hair dye from Wella Color Charm Permanent Gel. Push the limits of your blonde hues with Gelfuse Technology, which leaves your locks with a high lift, impactful sheen, and stunning vibrancy.
The product is incredibly versatile, easy to use, and can be applied from a bowl, brush, or bottle.

WELLA Color Charm Powder Lightener Tub
This go-to on- and off-scale application provides up to 7 levels of controlled, reliable lift. Developed with a dust-free formula, the lightener’s protective oil system locks in moisture, leaving your locks healthy and hydrated.
It is excellent for highlights with foils or even balayage application techniques, full-head lightening, regrowth applications, and even color correction. See instant results after just one application.

WELLA Color Charm 20 Volume Cream Developer
Created especially to accompany the Color Charm hair colors, this 20 Volume Cream Developer is formulated to stabilize hair color, providing advanced gray coverage and nourishment.
You’ll get the best results by mixing one part of the Wella Color Charm Color (or any permanent hair color) with two parts of the Wella Color Charm Cream Developer. Gently apply the solution to hair, and allow it to develop for 30 or 45 minutes for deeper, richer results.

WELLA Insta Recharge Root Touch Up Medium Brown
Desperately need to cover up those grays but can’t get your hands on Color Charm hair dyes? Check out the Wella Insta Recharge Root Touch Up, a perfect temporary color solution.
The medium brown variant easily seals in white or gray strands and enriches your roots. The Insta Recharge Powder is infused with nourishing minerals and color pigments that are dermatologically tested and instantly adhere to all hair types.

WELLA Color Charm Permanent Gel Color Burgundy
Image Credit: @huldis.k
Cover up those grays with this luscious burgundy hair dye by Wella Color Charm Permanent Gel Color. Powered with Gelfuse Technology, you’ll love your new hair color with its true tone finish and fade-resistant properties.
It delivers predictable results with vibrant, long-lasting color and sheen, and you can enjoy the confidence and satisfaction that come with achieving gorgeous, vibrant hair.
WELLA Color Charm Demi-Permanent Dark Gold Blonde
Give your hair that much-needed color lift with a dark gold-blonde touch and give yourself that much-needed confidence. Wella’s new Color Charm Demi-Permanent is infused with shea butter and is free of animal-based ingredients, ammonia, parabens, and other toxic chemicals.
Perfect for in-between salon appointments, this product is easy to apply if you want to blend grays and add a touch of gloss, tone, and refreshing vibrancy to your tresses.
